Web Survey Bibliography
Title From short message service (SMS) - questionnaires to mobile Internet surveys: Integrating the mobile phone into market research
Author Friedrich-Freksa, M., Liebelt, M.
Year 2005
Access date 29.03.2005
Abstract The constantly increasing coverage of mobile phones in the population and the establishment of online research raises interesting perspectives for the further development of research instruments. Only recently has questioning via SMS developed into an innovative research method. It is characterized by a) high accessability of the mobile population, b) direct and immediate data collection, c) automatized data management and d) limitations on wording of questions (160 signs) and the range of the survey.Due to the latter, the SMS-questionnaire cannot replace classical research methods, it is best used as a supplementary tool for the data collection process. In this context, a combination between mobile and online elements have proven the most promising method.To this end, yoc has developed an experimental-control group design to measure the advertising effects of mobile marketing campaigns. A random sample was selected in the yoc mobile community in order to carry out a survey. Chosen persons were contacted via SMS and questioned about their readiness to participate in an online survey. Half of the group was invited to take part in a mobile campaign (experimental group), the other half received a reminder via SMS with reference to the survey (control group). Both groups were questioned through an online questionnaire immediately after campaign completion. The combined approach proved successful: In addition to high readiness for participation and the fast recruitment via SMS the online-survey has reached large participation rates. For the development of future survey systems, a strategical approach lies in linking mobile services with existing online research approaches. The YOC AG is currently developing such an instrument. Starting point is a webbased surface, which allows conception, realization, analysis and administration of surveys. Increasingly capable transmission standards and the mobile devices of the next generation enable data collection via mobile internet. By combining the advantages of a web-based system with the possibility of immediate and direct contact free of spatial restrictions of mobile phone arises an innovative, multimedial survey-instrument which integrated the mobile device into internet.
Abstract - optional Von der SMS Befragung zu mobilen Internetumfragen: Integration des Mobiltelefons in die MarktforschungDie bereits hohe und weiter ansteigende Verbreitung von Mobiltelefonen in der Bevölkerung und die Etablierung der Online Forschung werfen für die Marktforschungsbranche interessante Perspektiven für die Weiterentwicklung von Befragungsinstrumenten auf. In jüngster Zeit hat sich die Befragung per SMS als innovative Erhebungsmethode entwickelt. Diese wird charakterisiert durch a) hohe Erreichbarkeit der mobilen Population, b) schnelle und direkte Datenerhebung, c) automatisiertes Datenmanagement und d) Begrenzungen bei der Fragenformulierung (160 Zeichen) und beim Befragungsumfang.Auf Grund der zuletzt genannten Einschränkungen ersetzt die SMS-Befragung klassische Ansätze nicht, sondern wird als ergänzendes Instrument im Datenerhebungsprozess benutzt. Dabei haben sich kombinierte Erhebungserfahren aus mobilen und internetbasierten Elementen als vielversprechend erwiesen. Zu diesem Zweck hat yoc ein klassisches Experimental-Kontrollgruppen-Design zur Messung der Werbewirkung von mobilen Kampagnen entwickelt. Dabei wurde für eine Studie in der yoc_Mobile-Community eine Zufallsstichprobe gebildet. Über SMS wurden diese Personen kontaktiert und nach ihrer Teilnahmebereitschaft an einer Online-Umfrage gefragt. Im Anschluss wurde die Hälfte der befragungsbereiten Personen zu einer mobilen Kampagne eingeladen (Experimentalgruppe){:} die andere Hälfte erhielt einen Reminder per SMS mit Hinweis auf die Befragung (Kontrollgruppe). Nach Ablauf der Kampagne wurden beide Gruppen über einen Onlinefragebogen befragt. Es zeigte sich, dass der kombinierte Erhebungsansatz erfolgreich war: Neben der hohen Teilnahmebereitschaft und der schnellen Rekrutierung über die Kontaktansprache per SMS, hat auch die anschließende Onlineumfrage eine hohe Ausschöpfung erzielt.Ein strategischer Ansatz für den Aufbau zukünftiger Befragungssysteme liegt in der Vernetzung von mobilen Diensten mit bestehenden Online-Befragungsansätzen. Derzeit entwickelt die YOC AG ein dafür geeignetes Instrument. Ausgangspunkt ist eine webbasierte Oberfläche, die die Konzeption, Umsetzung, Auswertung und Verwaltung von Befragungen ermöglicht. Leistungsfähigere Übertragungsstandards sowie mobile Endgeräte der neuen Generation erlauben die Datenerhebung über das Mobile Internet. Durch die Kombination der Vorteile eines webbasierten Systems mit der hohen Reichweite und der schnellen und ortsunabhängigen Erreichbarkeit von Befragungsteilnehmern über das Mobiltelefon, entsteht ein innovatives, multimediales Befragungsinstrument, das das mobile Endgeräte in das Internet integriert.
Access/Direct link Homepage - conference - (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Mobile phone surveys (305)
- Measuring Subjective Health and Life Satisfaction with U.S. Hispanics; 2017; Lee, S.; Davis, R.
- Device and Internet Use among Spanish-dominant Hispanics: Implications for Web Survey Design and Testing...; 2017; Trejo, Y. A. G.; Schoua-Glusberg, A.
- How to Design a Web Survey Using Spring Boot With MYSQL: a Romanien Network Case Study; 2017; Bucea-Manea-Tonis, Ro.; Bucea-Manea-Tonis, Ra.
- Analyzing Survey Characteristics, Participation, and Evaluation Across 186 Surveys in an Online Opt-...; 2017; Revilla, M.
- Data chunking for mobile web: effects on data quality; 2017; Lugtig, P. J.; Toepoel, V.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Development and Pilot Test of a Mobile Application for Field Data Collection; 2016; Chiappetta, L.; Kerr, M. M.
- Are Initial Respondents Different from the Nonresponse Follow-Up Cases? A Study of Probability-Based...; 2016; Zeng, W.; Dennis, J. M.
- A Feasibility Study of Recruiting and Maintaining a Web Panel of People with Disabilities; 2016; Chandler, J.
- Why Do Web Surveys Take Longer on Smartphones?; 2016; Couper, M. P.; J. J.Peterson, G. J.
- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
- Pre-Survey Text Messages (SMS) Improve Participation Rate in an Australian Mobile Telephone Survey:...; 2016; Dal Grande, E.; Chittleborough, C. R.; Campostrini, S.; Dollard, M.; Taylor, A. W.
- Short and Sweet? Length and Informative Content of Open-Ended Responses Using SMS as a Research Mode; 2016; Walsh, E.; Brinker, J. K.
- Collecting Data from mHealth Users via SMS Surveys: A Case Study in Kenya; 2016; Johnson, D.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Using Mobile Phones for High-Frequency Data Collection; 2015; Azevedo, J. P.; Ballivian, A.; Durbin, W.
- Who Are the Internet Users, Mobile Internet Users, and Mobile-Mostly Internet Users?: Demographic Differences...; 2015; Antoun, C.
- Mobile Research Methods: Opportunities and challenges of mobile research methodologies. ; 2015; Toninelli, D. (Ed.); Pinter, R.; de Pedraza, P.
- Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?; 2015; Andreadis, I.
- Usability of the ACS Internet Instrument on Mobile Devices; 2015; Horwitz, R.
- GreenBook Research Industry Trends Report; 2015; Murphy, L. (Ed.)
- Emerging Technologies: The Rise of Mobile Devices: From Smartphones to Smart Surveys; 2015; Buskirk, T. D.
- PayPal? An Incentive to Check-out?; 2015; Franklin, J.; Rasmussen, C.; Pruitt, J.; Waller, D.
- Designing Bonsai Surveys: The small but perfectly formed survey experience to meet the needs of the...; 2015; Puleston, J.
- Open narrative questions in PC and smartphones: is the device playing a role?; 2015; Revilla, M.; Ochoa, C.
- Recruiting Respondents for a Mobile Phone Panel: The Impact of Recruitment Question Wording on Cooperation...; 2015; Busse, B.; Fuchs, M.
- Internet Research in Psychology; 2015; Gosling, S. D., Mason, W.
- Are Tailored Outreach Efforts Too Costly? An Assessment of a Responsive Design Approach to Control Costs...; 2015; Epps, S. R.; Getman, D. P.; Hall, L. M.; Hunter, J. A.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Does the use of mobile devices (tablets and smartphones) affect survey quality and choice behaviour...; 2015; Liebe, U., Glenk, K., Oehlmann, M., Meyerhoff, J.
- When it comes to mobile respondent experience and data quality, survey design matters; 2014; Mitchell, N.
- The Changing Landscape of Technology and its Effect on Online Survey Data Collection; 2014; Mitchell, N.
- The need of and the demand for completing surveys on mobile devices; 2014; Toninelli, D., Revilla, M., Ochoa, C.
- Survey participation via mobile devices in a probability-based online-panel: Prevalence, determinants...; 2014; Poggio, T., Bosnjak, M., Weyandt, K.
- Keeping Surveys Valid, Reliable, and Useful: A Tutorial; 2014; Greenberg, M. R., Weiner, M. D.
- Improving Response Rates and Questionnaire Design for Mobile Web Surveys; 2014; de Bruijne, M., Wijnant, A.
- Does Survey Mode Still Matter? Findings from a 2010 Multi-Mode Comparison; 2014; Ansolabehere, S., Schaffner, B. F.
- Nonresponse and Mode Effects in Self- and Interviewer-Administered Surveys; 2014; Atkeson, L. R.; Adams, A. N.; Alvarez, M. R.
- Do Web surveys facilitate reporting less favourable opinions about law enforcement?; 2014; Boivin, R., Cordeau, G.
- Question Grouping and Matrices in Web Surveys: Using Response and Auxiliary Data to Examine Question...; 2014; Bilgen, I., Stern, M. J.
- The Grouping of Items in Mobile Web Surveys; 2014; Mavletova, A. M., Couper, M. P.
- Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes...; 2014; Luetters, H., Kraus, M., Westphal, D.
- Students First Choice – the influence of mobile mode on results; 2014; Maxl, E.
- Device Effects: How different screen sizes affect answer quality in online questionnaires; 2014; Fischer, B., Bernet, F.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.
- Comparison of Three Modes for a Crime Victimization Survey; 2013; Laaksonen, S., Heiskanen, M.
- Understanding Society Innovation Panel Wave 5: results from methodological experiments; 2013; Auspurg, K., Burton, J., Cullinane, C., Delavande, A., Fumagalli, L., Iacovou, M., Jaeckle, A., Kaminska...
- A Comparison of Results from a Spanish and English Mail Survey: Effects of Instruction Placement on...; 2013; Wang, K., Sha, M.
- Intra-individual variation of extreme response style in mixed-mode panel studies; 2013; Aichholzer, J.